Lead, Follow, or Get in the Way

Lead,Follow, or Get in the Way
Copyright © Hugh Reavis
http://www.HomeFreeSolutions.com

It's certainly a bit of a twist on the leadership quote
that is attributed to Thomas Paine. However, I am not
talking about leadership. I am talking about internet
marketing. It has often been said that if you build a
better mousetrap, the world will beat a path to your
door. I am here to assert that prospective internet
marketers should put marketing first, and product last.

Market economies are extraordinarily competitive. This
is true if you have a brick and mortar business, or an
online business. It is extremely difficult to develop
an idea into a product, market it successfully, and sell
it for a profit. There are a seemingly limitless number
of businesses that already have an established brand,
significant market share, and a profitable distribution
system. Instead of trying to compete with the big boys,
why not get online and try to get in the way of the people
looking for them?

I have always believed that the path of least resistance
is the path of the loser. However, I don't believe this
applies in the arena of internet marketing. The internet
is the only place I've discovered where you can research
what people want, find out where they are looking for it,
and then simply help them get there. The research tools for
this are just a few clicks away.

Let's use a simple example. Say for example you're inter-
ested in widgets. You've used widgets for years and you
are passionate about them. You think that widgets are the
the greatest thing since the ballpoint pen. Instead of
building your own, you can cash in on the widget trade.
With some basic keyword research, you discover a niche
within the widget market.

Through further research, you discover how much traffic is
directed toward this particular type of widget. Based on
your research, you can then discover which widget products
best serve this particular niche. Among these products,
there are affiliate programs that allow you to get paid for
referring traffic to these particular products.

The topics of keyword research, niche and affiliate marketing are
are beyond the scope of this article. The conclusion, however,
is clear. You have the technology in the palm of your hand
that allows you to discover what people want. When you
discover what people want, all you need to do is to help them
get there. It's a great and inexpensive shortcut to help
consumers, businesses, and yourself succeed.

About the Author:
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